Yes! I love this whole article. I’ve thought a lot about this exact topic — the power of “should” — and how it controls us. Should implies a moral obligation, and because it’s built-in to the word, we don’t stop to question it. So someone says, “You SHOULD get up earlier,” or “You should help your parents more” or “You should eat more veggies” or “You shouldn’t spend so much time playing games.” Or whatever. The advice itself may be good, that isn’t the issue. The issue is that when SHOULD is used, the advice becomes a moral directive. When you go against a should, you’re going against some sort of implied moral standard. That’s tough for us, since we’re social creatures and want support and breaking moral taboos is a really good way to NOT have social support. I do my best to eliminate should from my own vocabulary, both when talking to others and when talking to myself.