Did you know that 83% of founders plan to blog or otherwise engage personally in content for their precious-baby startup? And did you know that only 0.2% of them ever do so for a consistent or effective length of time?
Also, did you know that I made up that statistic?
But I bet it’s close to accurate.
Why startup founders need to blog
Here’s a short list of why regularly blogging as a startup founder is a really good idea:
- You can establish your own personal reputation as the consistent, insightful, creative, disruptive or whatever-kind-of-adjective-you-like ‘thought leader’ you want to be.
- You will be forced to think about and clarify your thoughts, ideas, values, and guiding principles that are related to what you do.
- You can start building an audience.
- You can start attracting traffic to your website (#3 and #4 are different. More on that in another post).
- You can establish trust in your product and company. Want users? Give them reasons to believe you’ll be around for more than 6 months. Blogging consistently shows you have consistency! That’s really important! So do it! Okay!
- You will give investors something to review/read besides your really great pitch deck which everyone secretly hates. It’s not because your pitch deck sucks. It’s because ALL pitch decks suck. Don’t take it personally.
- You can show that you have more going for you than a single cool idea. Every founder has a cool idea. You have to be more than that.
- You can collect those pretty, pretty email addresses and start building a list of targeted, interested users. WOWZERS. That alone is reason enough.
- It gives you something helpful to do–besides micromanaging your team and freaking out–when you’re waiting on a meeting or call back.
- It’s a free (or very cheap), doable way to market your startup, build brand reputation, make key connections, show reliability to investors, and start gaining traffic and interest before you have an MVP or anything close to it.
When startup founders can ignore blogging
Here are five reasons you, as an intelligent founder of a truly innovative startup, can legitimately ignore blogging:
- You’re the ghost of Steve Jobs.
- You already have a gazillion dollars in funding and have hired a content person who is blogging for you.
- You have SO many users and SO MUCH new business pouring in you can’t keep up, and there’s no end in sight, and the last thing you need to do is get even MORE new business!
- You’re already creating and publishing consistent, high-quality content of some kind elsewhere and linking back to your company site and it works and leads a high percentage of your audience straight to your product and they effortlessly flow down the tunnel.
- TechCrunch keeps calling for MORE interviews. They just love you. They are going to write about your startup every single day for the next six months.
Okay, so if any of the 5 things above are true, then you have a free pass: you don’t need to blog for your startup. Ignore me, and continue doing whatever you’re doing, because obviously it’s working.
Otherwise, start a blog. Start blogging yesterday. Keep blogging tomorrow. Or once a week. Do it consistently. It won’t light a fire in two weeks. It’s a long-haul move, but an essential one for the 10% of startup founders whose startups won’t fail.