So you’ve been saving your pennies, listening to your friends yammer on about day trading, and you’re ready to invest.

First: don’t even think about buying stock in some newly IPO’d bitcoin startup. Stop it. Stop.

This is not the time.

The gods of the financial world, fickle as they…


I’ve grown too big for the psychic space I used to occupy.

I’m tired of hearing it, this voice in my head, this ugly mean girl voice.

I’m tired of it. Get out. It wears me out, it wears me down.

I’m tired of waking up with anxiety instead of joy. …


Good plans, bad plans, and what to do instead of planning

One fateful December several years ago, my friend Linds and I came across the life-changing magic we needed.

It was not tidying up.

It was a planner.

The perfect planner, in which we would — with the perfect stickers, highlighters, pens, and washi — make the perfect plans. …


Without hating yourself or making people run away

An elevator pitch is a short (30 seconds or less) explanation of your business, product, or service.

Typically, it’s used by start-ups seeking investors.

The premise is that when you happen to catch the elevator with some VC who could fund your entire start-up, you need to have a snappy, memorable way to introduce your amazing idea before the elevator stops. Quick!


An easy process to use when it’s your turn to write a blog post

You saw it coming.

You wanted to hide.

But you can’t get around it.

It’s your turn to contribute to the company blog: you need to share your expertise, share a story, come up with something that doesn’t sound inane.

And it’s probably due tomorrow, isn’t it?

A process to make writing blog posts easy

Writing a single…


We’re always running into the unknown, we just don’t like to admit it.

My favorite photo from our wedding is right after we were pronounced married and were exiting the scene of the ceremony.

The scene of the ceremony was my parents’ backyard.

Newly planted azaleas edging a gently sloped yard. A quiet field as a backdrop. Trees green and heavy with the…


I am strong enough to handle it. That’s a story I tell myself.

For 15 years, I was a worship leader in the evangelical Christian church.

I followed in my Mom’s footsteps.

She played piano and sang, and we were always in small churches, so she became the default worship leader. She loved it.

I learned piano, too. I was singing solo Easter…


Valid expertise can create opportunities for you, and help others

“Being taken seriously as a content provider means delivering consistently strong content with genuinely helpful insights and tips. SMEs are key to this effort.”

Shannon Emmerson, Forge & Spark Media

There are two important steps to consider:

  1. How to become a subject matter expert, and
  2. How to be recognized…


This isn’t going to be easy, but you can do it

Love yourself.

Accept yourself.

Everybody says you should. Every positive-thought guru has a set of affirmations for you. Every self-help books says it starts here. But how the hell do you do it?

Look at Who You Have Been

Start by looking at the versions of self you’ve been before.

All these versions of your past…


Did you know that 83% of founders plan to blog or otherwise engage personally in content for their precious-baby startup? And did you know that only 0.2% of them ever do so for a consistent or effective length of time?

Also, did you know that I made up that statistic?

Annie Mueller

Life is an experiment | All this and more: https://tinyurl.com/y54maxgv |☠️ Sweary☠️

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